Privacy Policy

Effective Date: September,09,2025
Last Updated: September, 09,2025

United Fire Inc. respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website United Fire USA. Please read this Privacy Policy carefully. If you do not agree with the terms, please do not access the Site.

1. Information We Collect

Personal Information: such as your name, email address, phone number, billing/shipping address, and payment details when you place an order or contact us.
Non-Personal Information: including browser type, IP address, device information, and browsing behavior on our Site.
Cookies and Tracking Technologies: we use cookies, pixels, and analytics tools to improve your experience, track usage, and deliver targeted advertising.

2. How We Use Your Information

Process and fulfill your orders
Provide customer service and respond to inquiries
Send promotional emails, newsletters, or marketing communications (you can opt out anytime)
Improve our Site, products, and services
Detect, prevent, and address fraud or illegal activities
Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. However, we may share your data with:

Service Providers (e.g., payment processors, shipping companies, IT support)
Advertising & Analytics Partners (e.g., Google Analytics, Meta Ads)
Legal Authorities when required by law or to protect our rights

4. Your Rights

Depending on your location, you may have the right to:

Access, update, or delete your personal information
Opt out of receiving marketing emails
Request that we do not sell or share your data (California residents – CCPA/CPRA)
Lodge a complaint with a data protection authority

To exercise these rights, contact us at support@unitedfire-usa.com.

5. Data Retention

We will keep your information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

6. Data Security

We use appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected data from a child, we will delete it.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their policies separately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted with a new "Last Updated" date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

United Fire Inc.
150 North Michigan Ave
35th floor
60601 Chicago, Illinois

Email: support@unitedfire-usa.com
Phone: +1 312 763 217 4